Churchill's experience in brand messaging and marketing communications spans 25+ years, a variety of industries, organizations large and small, and multiple countries/regions worldwide. In recent years, our focus has been to help organizations determine the value proposition and message that will have the most positive impact on brand performance.
The value of proposition and brand message are where theory meets reality in brand development. If they don't address customer priorities and resonate with audiences, you've failed. Just ask your salesforce or customer service representatives. With that in mind, Churchill have developed turnkey approaches incorporating choice-based modeling research tools and techniques to provide organizations with indisputable evidence and clear direction on the most effective value proposition and messaging.